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Arthur Fiedler (December 17, 1894 – July 10, 1979) was a long-time conductor of the Boston Pops Orchestra, a symphony orchestra that specializes in popular and light classical music. With a combination of musicianship and showmanship, he made the Boston Pops one of the best-known orchestras in the United States. Fiedler was sometimes criticized for over-popularizing music, particularly when adapting popular songs or edited portions of the classical repertoire, but he kept performances informal and sometimes self-mocking to attract a bigger audience.

Source: Wikipedia