Bon Chic Bon Genre Lyrics Follow
Bon chic, bon genre (English: Good style, good attitude) is an expression used in France to refer to a subculture of stylish members of the Paris upper class. They are typically well-educated, well-connected, and descended from "old money" families, preferably with some aristocratic ancestry. The style combines certain fashionable tastes with the appearance of social respectability. The expression is sometimes shortened to "BCBG" (the fashion company BCBG Max Azria was named in reference to the subculture).
Parallels are often seen between this subculture and similar upper-class social groups in the United States ("preppy") and the United Kingdom ("Sloane Rangers"). As with these groups, BCBG drew mainstream attention during the 1980s. Thierry Mantoux published a handbook for BCBG style (BCBG - Le Guide du bon chic bon genre) in the 1980s, a French equivalent to The Official Preppy Handbook and The Sloane Ranger Handbook, both published earlier in the decade.
The BCBG social group is not to be confused with the "bobo" Paris fashion subculture (short for "bohemian bourgeois").