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The Ken Burns effect is a type of panning and zooming effect used in video production from still imagery.
The name derives from extensive use of the technique by American documentarian Ken Burns. The technique, previously known as "animatics", predates his use of it, but his name has become associated with the effect in much the same way as Alfred Hitchcock is associated with the dolly zoom.
The feature enables a widely used technique of embedding still photographs in motion pictures, displayed with slow zooming and panning effects, and fading transitions between frames.

Source: Wikipedia