Think Differently Lyrics Follow

"Think different." was an advertising slogan for Apple, Inc. (then Apple Computer, Inc.) in 1997 created by the Los Angeles office of advertising agency TBWA Chiat/Day. The slogan has been widely taken as a response to IBM's slogan "Think". It was used in a television commercial, several print advertisements, and a number of TV promos for Apple products. Apple's use of the slogan was discontinued in 2002.

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