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Alfred Henry "Freddy" Heineken (4 November 1923 – 3 January 2002) was a Dutch businessman for Heineken International, the brewing company bought in 1864 by his grandfather Gerard Adriaan Heineken in Amsterdam. He served as chairman of the board of directors and CEO from 1971 until 1989. After his retirement as chairman and CEO, Heineken continued to sit on the board of directors until his death and served as chairman of the supervisory board from 1989 till 1995. At the time of his death, Heineken was one of the richest people in the Netherlands, with a net worth of 9.5 billion guilders.

Source: Wikipedia