Hildegarde Neff & Don Ameche Follow

Stevie Canfield and Peggy Dayton:
Today to get the public to attend a picture show,
It's not enough to advertise a famous star they know.
If you want to get the crowds to come around
You've gotta have glorious Technicolor,
Breathtaking Cinemascope and
Stereophonic sound.

If Zanuck's latest picture were the good old-fashioned kind,
There'd be no one in front to look at Marilyn's behind.
If you want to hear applauding hands resound
You've gotta have glorious Technicolor,
Breathtaking Cinemascope and
Stereophonic sound.

The customers don't like to see
The groom embrace the bride
Unless her lips are scarlet
And her bosom's five feet wide.
You've gotta have glorious Technicolor,
Breathtaking Cinemascope or
Cinerama, Vista Vision, Superscope or
Todd-A-O and
Stereophonic sound,
And Stereophonic sound.

You all remember Lessie,
That beloved canine star.
To see her wag her tail
The crowds would come from near and far,
But at present she'd be just another hound
Unless she had glorious Technicolor,
Breathtaking Cinemascope and
Stereophonic sound.

I lately did a picture at the bottom of the sea-
I rasseled with an octopus and licked an achovee,
But the public wouldn't care if I had drowned
Unless I had glorious Technicolor,
Breathtaking Cinemascope and
Stereophonic sound.

If Ava Gardner played Godiva
Riding on a mare
The people wouldn't pay a cent
To see her in the bare
Unless she had glorious Technicolor,
Cinecolor or
Warnercolor or
Path?color or
Eastmancolor or
Kodacolor or
Any color and
Stereophonic sound,
And Stereophonic,
As an extra tonic,
Stereophonic sound.